Many founders think culture is something you think about at 50 people, maybe after you've brought on your HR Director.
It's not. It's being established right now, by your first five hires — how decisions get made, how conflicts get resolved, whether people tell you the truth or what you want to hear.
If you're not deliberate about it, you end up with a culture shaped by accident. And culture is hard to change later.
Culture is how work gets done when you are not watching. It's also why your best employees decide to stay or leave.
You want a high-performance team. Its impossible without strong, intentional culture.
I wrote about how to make culture operational — not a poster on the wall, but actual infrastructure that drives how your team executes.